Goals can make or break a business.
Sometimes, digital marketing can seem like a never-ending battle, and with the notion that it is reserved only for large companies no longer existing, utilising digital marketing for your brand can help to level the online playing field and allows businesses of all sizes the chance to compete and to engage with consumers online.
But what goals should you be setting for your company in 2018 and how can a digital marketing agency help?
We understand the need for companies to work with a reliable agency who understands their brand and business aims, just like us. We take a look below at how important it is to work with the right agency for you, and how we can help you to achieve your goals this year.
Responsive Design is Key
A major factor in marketing in 2018 is the move towards more responsive and device-friendly content and websites. With users now spending on average 69% of their media time on smartphones the rise of mobile marketing is truly upon us. To bring your business into 2018, you really need to be optimising your content for mobile users, if you haven’t already created a dedicated mobile marketing strategy. Digital marketing agencies are able to quickly and easily make sure that your website is fully optimised for all devices by technically editing your page speed, optimising images, removing pop-ups, ‘cleaning up’ meta descriptions and URL’s, using SEO techniques and much more.
Begin building your brand
While it seems obvious, many companies don’t do enough to build up their brand online. It’s important to have a cohesive message through every online channel – whether website content, outreach posts, social media or advertising, and a digital marketing agency can help you to make you more visible to your target audience, as well as separating you from your competitors. When choosing a digital marketing agency to work with, brands need to clearly convey their core values and ensure that their agency’s work is in line with this. Above all, however, we’ve found that it helps if you get on with your agency – that’s where SEO Yorkshire comes in.
How to set goals for 2018:
Set SMART goals for your business in 2018:
The largest mistake businesses make when deciding on goals for the forthcoming year is ignoring the above – goals need to be specific first of all – for example, it’s not enough to state that you want to increase your customer reach, you need to state how much and by when. While most marketing techniques, especially SEO, take a few months to see results it’s important that you can easily measure your goals by specifying an amount. Any goals that you set should be a challenge, but they should also be achievable – there’s no point in setting up a new facebook and saying you’ll have a million followers within the month, be realistic with your skills, team and capabilities. Finally, ensure you’re setting specific, and obtainable time goals – it will prevent you becoming disheartened by unachievable targets.
Our best advice is to take a look at your goals for the previous year. Did you achieve them? Did they fit into your time plan? Use this model to better set your goals for the coming year.
Why choose SEO Yorkshire as your dedicated Digital Marketing Agency?
We can help you to:
- Maximise your ROI
- Generate more leads and conversions
- Facilitate interaction with your target audience
- Build brand reputation and trust
- Ensure your business thrives online
No matter your goals, here at SEO Yorkshire, we can help your business to thrive and grow. We understand that no two businesses are alike, and work alongside you to create a marketing strategy that best suits your business and it’s targets. Whether you’re looking to increase sales, maximise conversion rates or set up a full social media strategy, our team of SEO experts can help you to achieve your goals. Similarly, if you’re looking for the top digital marketing trends for 2018, take a look at our previous post or contact us today to find out more. Feel free to pop in to see us at our Barnsley headquarters for a cuppa, we’re very friendly!