SEO stands for Search Engine Optimisation. It is he process of manipulating your website and domain so that the search engines find the site, read it, deem it relevant to the search phrase and place it in the SERPS (search engine results pages). SEO is all about making sure your website is as relevant and user friendly as possible for the internet user.
Whilst there are more than 200 different factors that the Google algorithm takes into consideration, one of the biggest factors that affects your websites position in the SERPS is the quality of your backlink profile. Backlinks are essentially an online reference from a third party website. In order to have a positive impact on your websites rankings the backlinks pointing to your website should come from high quality, relevant and trusted websites.
There was a time when SEO was all about getting as many backlinks as possible, though this led to many businesses ending up with a spammy and low quality link profile. Google became wise to companies that were cutting corners and rolled out several updates to its algorithm (the penguin updates) which saw a significant number of websites drop out of the SERPS as a result of poor quality link building. As part of Google’s penguin algorithm update, Google also handed out manual penalties. This means that a Google employee manually found the website and out a block on it being listed in the SERPS until further action had been taken to reverse spammy SEO work.
It is more important than ever that SEO backlinks are built within Google’s webmaster guidelines. We are proud to say that none of our clients have ever had to deal with the effects of a Google penalty. Our SEO backlink strategy has always adhered to Google’s terms and therefore we are able to offer a long term investment for companies wishing to promote their website visibility via increased rankings in the organic search results. We pride ourselves on high quality SEO tactics being pro-active to adjust strategies to reflect what is constantly changing in our industry.
Building backlinks for a Rotherham based business is where we excel. We are local to you and so we already know the area and trusted Rotherham or South Yorkshire websites which we could contact for link references. We would endeavour to connect your business with other trusted online media sources such as, The Rotherham Advertiser or Rother FM in order to leverage your geographical location.