With search engines offering such a valuable prospect to digital marketers, often email marketing is somewhat forgotten.
Of course, there’s no doubt that improving your rankings online can absolutely radicalise your business, but email marketing can also be a useful tool to improve relationships with your customers and attract new ones.
But, what exactly is email marketing?
It can generally be grouped into these three categories:
- Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
- Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
- Adding advertisements to emails sent by other companies to their customers.
You can use email marketing to offer your subscribers an exclusive offer or discount, you can let them know about an upcoming event, or you can send them your latest catalogue.
However, it’s important that you don’t overdo email marketing, otherwise, your customers may unsubscribe or mark the email as spam.
To prevent this you want to make sure your emails are offering something of value to your audience. For example, an exclusive discount code for your online store.
To find out how it should be done, check out this fantastic blog piece from Hubspot – which rounds up 15 of the most effective email marketing campaigns previously done.
If you want to talk to an SEO company with expert knowledge of running email marketing campaigns, then give us a call today on 01226 720756.