VR is undoubtedly one of the fastest growing pieces of tech around.
Virtual Reality headsets are selling like proverbial hotcakes – with over 12 million sold in 2016.
Google has been proactive in the VR movement, rolling out the incredibly affordable Google Cardboard (5 million sold so far) and Google Daydream.
Google Daydream according to Google is “A platform for high-quality, mobile virtual reality, made to take you on incredible adventures.”
And, the fact that Google now uses the domain “vr.google.com” to showcase their new VR tech highlights how important they view it.
However, the most important step Google took with VR came a little under the radar.
Search Engine Land wrote in their 2016 blog that “With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, accessed directly from Google and experienced on desktops and mobile devices, with or without the need for a native mobile app or VR headset.”
Perhaps future marketers will be recommending VR-friendly content alongside your blogs, videos, and infographics.
In practice, this could mean real estate websites having a VR walkthrough of their properties, companies showcasing a VR video of their office or a host of other applications.
It will certainly be interesting to see where VR goes, and whether it becomes ingrained with SEO as we have seen with mobile in the last few years.