If you’re a new business it can sometimes be hard to make your voice heard online.
Multinational companies have plenty of zeros on the end of their marketing budget, and teams of employees working on their social media and SEO.
With this, it’s easy to think that no matter what you do online, you won’t be able to gain a good following. However, that couldn’t be further from the truth.
Any business can find its niche in the market, whether it is servicing a local area, or offering a specialist service.
If you follow the right steps then you too can build a good social media following, without bursting the bank.
Invest in social media advertising
Advertising will offer a return on investment when done right, so don’t be shy to use it.
Facebook and Twitter advertising offer companies the chance to increase their reach through targeted ads, as well as grow their following.
You can refine your advertising to only target the most relevant audience, and use this as a platform to build a base of engaged and interested followers.
2. Create a LinkedIn Business Page
LinkedIn isn’t the first platform that comes to mind when people mention social media, but for businesses it is arguably the most useful.
As Hootsuite describes in their blog “LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business.”
3. Look to create unique content
If you look at the majority of business pages on social media websites, the content is either self-promotion or shared news stories from another website.
Whilst there is certainly a time and place for these sorts of posts, it is not going to help you stand out from your competitors.
You want to create the content that is being shared online. Write detailed blogs, create insightful videos, or design interesting infographics – this way you’ll have unique and relevant content to share on your social media.
If you don’t have the time to create your own content then look towards a quality SEO agency to do it for you, such as SEO Yorkshire.