If you’re looking to improve the online visibility of your business, then you need to invest in SEO.
The fact is that one of the first places a potential customer will land to look for a service or product is Google (or another search engine).
If your company doesn’t appear on the first page for whatever they typed into the search box, then there’s a good chance they won’t know you exist.
If you’re still not convinced, here’s why you need to invest in SEO…
SEO (when done right) offers the best return on investment (ROI) compared to other forms of advertising.
If you can land a first page ranking for a popular search term relevant to your business, your business can experience huge growth.
SEO doesn’t just offer great ROI, but it also adds credibility to your business.
If a user searches for a term and sees your company ranking on the first page, then they’re far more likely to trust that site than a website ranking on the 12th page.
Moreover, your website will gain a huge amount of traffic from improved rankings online.
And, the more relevant people visiting your website then the higher the chance of an increased number of inquiries or purchases.
Whilst alternative forms of advertising such as offline advertising, and paid advertising, have their place- they don’t have the same permanency as SEO.
If you stop paying for adverts then they immediately disappear, whilst organic search rankings will remain as long as you continue to optimise your site. Of course, rankings can drop over time but there’s much more longevity in SEO.
At SEO Yorkshire we are specialists in SEO and ranking our customers for the search terms that are crucial to their business.
If you want to find out more call us on 01226 720756.