Looking for professional website design tips? You’ve come to the right place!
You may have an established business, but if you don’t deliver on the professional website design front, potential customers aren’t likely to take you seriously. Ultimately, if your website looks rushed, unreliable and, let’s face it, rubbish, it can damage your business reputation. You’re not a designer. How do you make a professional website? True, but presumably you do have experience as a consumer. Consider the experience your customers get when landing on your site. Would you be impressed, or would you switch off? While there are no hard and fast rules, when it comes to professional website design there are some simple ways to create a great first impression and retain customers. Here are just some of the steps you can take today:
1) Keep your homepage minimalistic
Clutter-free content is the key to successful corporate website design. If you are looking to create a professional website design, there’s nothing worse than a page of well, waffle. People don’t read every word on your site. Instead, they scan pages and pick out keywords and images of interest. The less people have to read on a page, the faster they process information and make a buying decision. While content is incredibly important to SEO, we suggest breaking this up with sub-headings and visuals that capture the eye. It’s also essential to have a call to action that encourages people to convert from clicks into customers.
2) Create easy-to-read content
Readability measures how easy it is for people to recognise certain words, phrases and headings. When your site’s readability is high, you can expect people to engage with your content and stay on your site for longer. Google has revealed that readability is not a ranking factor, but it does make a difference to your conversion rate – don’t neglect this step! You can achieve this by following this guide:
- Clear Content. By clear, we mean content that stands out. We can assume that you have carefully selected your fonts, colours and themes based on branding. Feel free to have a play about with colours on your site, but don’t neglect your readability. White text, for example, on the same colour background is shielded from view. This is considered ‘hidden content’ and can negatively impact your rankings. It will also prevent your readers from connecting with your content and, therefore, your brand.
- Limit your font usage. There is such a thing as too many fonts. As a rule, you should not use more than three font types on a website. Exceptions are made for special projects that require elaborate font combinations. Always aim for corporate over cluttered!
- Sans Serif vs. Serif. Make a decision on your font type based on the nature of your business. Serif usually means the text you use will have a fancy flick at the edge of all words – like Times New Roman, for instance. Sans serif means merely ‘without serif.’ These are typically the best choice of fonts to use online as they are easy to read. Yes, serif fonts can be elegant at times but consider your customers – you want them to engage with your content, especially if your site has lots of it!
3) Ensure your site is mobile friendly
We live in a mobile-first society, with over 60% of searchers using a phone to find information online. Do searchers visit your website on the go? If so, you need to consider how your site appears to those visitors. To capture maximum traffic, you should optimise for all devices, including mobile, tablet and desktop. Google also considers the mobile version of your website as the original version which impacts rankings. Use Google’s mobile-friendly test to check your website.
4) Stick to simple site navigation
Don’t send your visitors on a wild goose chase when entering your website. Your website navigation should be clear, concise and conversion friendly. A site with simple navigation will help Google index your content and improve user experience – cheeky bonus!
- Keep important information above the fold. It’s well-known in the SEO industry that content appearing above the fold should be attractive, engaging and convert your visitors right away. ‘Above the fold’ is the content that you see on a website, without having to scroll down. It’s the first impression of your content and an update for returning visitors. For this reason, your content should be easy to understand and grab them from the get-go. A blog post, for example, should feature a gripping title and heading that gives them a reason to continue reading.
- Keep your footer links familiar. Your footer is the place people land when finishing scrolling through your content. It’s essentially the shortened version of your menu that may include additional links to your careers page, supporting pages and social media links. Having too many links in your top-level navigation can appear spammy and confusing to readers. Don’t include every page you create in the navigation. Ask yourself, which pages are relevant? In contrast, which pages are explicitly designed to boost the ranking of your existing pages? Creating a hierarchy of content is the best practice to ensure you please both search engines and searchers.
- Link your logo to the homepage. A professional website design should include a clear internal structure. It’s common practice to include a logo on your website to ensure your branding is visible at all times. You could take this one step further and include links from your logo back to the homepage. It’s also possible to use branded anchor text, across your site, which links back to your homepage. This will have a huge benefit when it comes to your search engine rankings.
5) Include social media sharing buttons
Producing great content only goes so far without giving visitors the opportunity to share it with their followers. If your professional website design currently lacks social media sharing buttons, then you could be missing out on the potential for more visitors. Don’t know what they are? They are buttons placed on your blogs that encourage people to share content on social media. The more people who share this content, the more chance you have of others following suit. It’s a non-pushy way to encourage increased engagement.
Final professional website design tip: Never stop looking for inspiration for your professional website. There are millions of websites out there that all started in the same place. Don’t limit yourself to second place; do your research, and build on that success, with a superior site for your business.
Professional website design advice from our web designers!
When it comes to professional website design, our talented web team are experts. They offer support and advice to businesses looking to stand out online and convert more clicks into returning customers. We specialise in WordPress website designs that look sensational and provide an incredible user experience. If you are looking for the very best in professional website design, you have found us. Speak to one of our professional web designers on 01226 720 756 to see how we can help you.