Often business owners wonder when is the best time to post on their social media accounts.
By ‘best time’, they mean at what time will the posts reach the most people.
Of course, each industry and platform are different but there are some best practices for social media timing.
Also, it is often not enough to post once a day on social media, so even if you know the best time to post – you should post at different times too.
Posts should ideally be spaced out throughout the day so that your users are informed but not spammed.
So, when are the best times to post on social media, and perhaps the slots you should save your best content for?
Facebook: 12-1 pm at the Weekend, 3-4 pm on Wednesdays and 1-4 pm on Thursdays and Fridays.
Twitter: 12-3pm during the week, and 5-6 pm on Wednesdays.
LinkedIn: 7:30-8:30 am, 12 pm & 5-6 pm on Tuesdays, Wednesdays and Thursdays. 10-11 am on Tuesdays.
Pinterest: 2-4 am and evening hours every day, 5 pm on Friday, and 8-11 pm on Saturdays.
Instagram: Anytime Monday-Thursday except between 3-4 pm.
Indeed, these are only guidelines but it provides an interesting insight into how users use different social media.
LinkedIn is a professional platform and sees the most engagement just before work, at lunchtime and after work.
Whereas Pinterest sees a lot of engagement in the early hours and is popular with a younger audience including students.
The important thing to remember is that if the post isn’t quality, then it doesn’t make much difference when you post it.
Focus on creating unique and insightful social media content before worrying when is best to post it.
However, once you’ve nailed your content then it’s worth looking at social media trends to see what time can capture the most audience.