If your business relies on local customers, then trying to dominate Google nationally isn’t necessarily your goal.
Trying to compete locally isn’t always easy, but here are a few ways to get ahead of the crowd.
Optimise your business website
If your business centres around a local service, then make sure your website reflects that.
For example, let’s say you have a plumbing business in Yorkshire, if you are able to get a URL like ‘yorkshireplumbing’ or ‘yorkshireplumber’, then you’re making it clear to Google you are relevant for those searches.
Maintain this throughout your website with text covering the different areas you service, and the different services you offer.
Make sure the text is natural and whatever you do, do not spam keywords, but make sure you leave no doubt to the Google ‘spiders’ about what your website offers.
Secure listings on relevant websites
Google should not be the only focus for building your online profile.
Different industries will have different websites you can use to gain more visibility.
For tradesmen there are sites like Checkatrade, for real estate, there is Rightmove, for e-commerce, there is Amazon and so on.
Moreover, there’s a host of popular directories including Yell, where users come to search for local services.
In addition, make sure you have a solid social profile across the main sites; Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+ and more.
Reviews hold a lot of weight in local SEO.
A potential customer may make their decision based on the most reputable company.
If you’re confident you deliver a quality service then encourage your customers to review you online.
Be proactive in responding to your reviews and engaging with your customers too. If the post is negative then don’t remain silent – tell them you appreciate their feedback and encourage them to get in touch with you to resolve the issue.