When thinking about how to make a successful website, there’s so many things to bear in mind. After all, your website is your customer’s first port of call.
Having a website means a lot of things. It means you have your own little slice of the internet to promote and advertise your business to your heart’s content. It means you have a platform where your customers can buy from you, as well as the possibility to be seen by all the right people, bringing in brand new leads. Wondering how to make a successful website? You’ve come to the right place.
Let’s get a few things straight.
Creating a brand new site won’t come easily or quickly. It just won’t. There are different resources needed, options to consider and time to set aside. It won’t be a sudden overnight job to get noticed and bring in those sales. So, how do you do it? Thinking about how to make a successful website for your business shouldn’t be a total waste of your time. We’ve put together a list of our top ten factors you should consider.
1. Think about what you want to achieve.
With a clear set of goals, you can identify what you want to achieve in the short and long term when it comes to your website. This is one of the more simpler tasks; if you have a business, you’ll already have some business goals in mind. Think about how you can incorporate these business goals into your website, and how you can use your website to meet your objectives.
2. Explain your business in simple terms.
If you splash industry jargon all over your web pages to try and make yourself look more industry educated, think again. If your pages aren’t understood by your audience, you could be losing custom instead of gaining it. It’s great to show people you know your stuff, but perhaps use this in blog posts explaining your industry. Being informative in a way that is digestible for your potential customers is much more beneficial.
3. Be unique.
What does your business offer that no other business does? How can you show your customers that you’re different from other businesses and why they should choose you above your competitors? This is the feel you need to give across the whole of your site. A customer wants to know how they can benefit from your services, so think about the questions they may ask and answer them in in your content.
4. Navigation and usability.
To keep people browsing for longer, your visitors shouldn’t constantly be encountering navigation issues or pages that take an age to load up. Think about the different paths people will take to find your information on site and ensure buttons, links and images always work and are displayed correctly. Failure to keep up with any navigational issues is a real turn off for your customers and can encourage them to leave your site to look elsewhere.
5. Get into SEO.
Do you know how many searches on the web begin with a search engine? 93%. The rumours are true; without SEO, you’ll not get noticed. To be successful, you’ll need to practice positive SEO techniques and keep up with them to see a difference. Yes, SEO is a whole new ball game, but doing it correctly will get you results. The most clicks to websites happen on the first page of Google, even more so in the top 5 results. Getting there is essential when attracting the right custom.
6. Optimise pages for search.
Digging deeper into the world of SEO and we come to this. If your pages aren’t optimised with relevant keywords and phrases, how can you expect them to show up in appropriate search results? Research keywords, put them in the right places naturally on your site and you’ll be off to a good start. It takes patience, but you’ll eventually see a significant difference in your rankings when combined with other SEO tactics.
7. Up to date content.
To ensure your site is a friend of Google and other major search engines, you need to ensure your content is up to date and completely accurate. Give your site a refresh once in a while and keep an up to date business blog. Blogging is a great way of providing new content as well as giving your visitors interesting and informative information about your business and the industry you’re in.
8. Spread the word.
When you’ve got the essentials in place, spreading the word about your business and site is essential. Building links and using social media platforms to showcase your business and website can help tremendously in growing your following and getting more clicks. Again, you’ll be grabbing yourself a bigger boost when Google determines where to place you in those search engine results pages.
9. Monitor and track your efforts.
It would be pointless putting all these measures in place if you didn’t track them to see how things were going. Using tools such as Google Analytics can analyse your efforts and tell you how you’re performing. You can compare a variety of statistics month on month, year on year or from any time frame you choose. These metrics will help you to put new measures in place and eliminate those that may not be working too well.
10. Listen and respond to feedback.
Customers know what they want and to really get into that mindset, you have to listen to them. One particular way of finding out which parts of your website are doing their job and which are lacking in engagement is through heat mapping. These tools can give you a pretty good indication of where your customers are clicking and what they are reading. Maybe people aren’t scrolling down your page because there is so much content, or a button may be too hidden to be clicked often. Seeing these results can show you visually what may need altering to see more conversions.
Still wondering how to make a successful website?
At SEO Yorkshire, we’ve seen so many businesses struggling with their current website or trying to get by without one. We’ve managed to turn that around. We have created a multitude of professional and bespoke websites for our clients, fully optimised for search.
If you need help creating a stunning website that gets you noticed online, call us today for a chat: 01226 720 756 or drop us an email at [email protected]. We can deliver exceptional results at an affordable rate.