Here’s how homepage optimisation can increase your conversions!

You never get a second chance to make a first impression.

Homepage optimisation is key. Most visitors to your site will land on your homepage – therefore they’re crucial in encouraging people to click through to the rest of your site and, ultimately, buy what you are selling. Imagine you were looking to buy a pair of shoes from a shop on your local high street and came across two shops – one had peeling paint, a non-existent sign and cobwebs on the door, the other? A beautiful window display, smiling assistant and inviting music – which one are you most likely to buy from? I’m guessing your intuition is going to tell you that the nicer shop has better quality products. The same can be said about your webpage.

When someone lands on your homepage from a search engine or external link, you want to grab their attention and encourage them to delve deeper into your site. If it’s not optimised, then visitors will simply go elsewhere – it’s that simple.

If homepage optimisation is making your head spin, take a look at our infographic below!

How to improve conversions by optimising your homepage

Hompage Optimisation Takeaways:

Remember that your homepage is the first impression that your audience will get of your business or brand. Here’s what you need to remember:

  • Ensure your site is optimised for all platforms so user experience is cohesive
  • Include links to your social media accounts to establish your web presence and to encourage your audience to easily share your site content
  • Page layout and easy navigation are crucial if you want visitors to click past your homepage

Need some help with your digital marketing?

Here at SEO Yorkshire, our dedicated team of experts know how to create a beautiful, professional website that will not only convert visitors but will help to carve out a clear brand presence for your business online.  for your business. Our range of Digital Marketing services have helped countless businesses to grow – think we can help you out with our Website Design or SEO Services? Contact us today! We’re a friendly bunch, we promise!

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