The idea of optimising your site for better rankings is not a new idea – for years now, marketers have known that ranking well on search engines can provide your business with a huge amount of traffic, and therefore sales. This means that most businesses base their whole marketing strategy on technical SEO. However recently there seems to be a shift towards a less structured, and much more customer-focused, approach to SEO called holistic SEO. Not sure what it is? We tell you all you need to know.
What is holistic search engine optimisation?
Taking a holistic approach to SEO means that, rather than focusing on keywords and technical aspects of page ranking only, the focus will be on search users, and how people engage with products, brands and businesses. There is evidence to suggest, to permanently rank well in SERP’s, businesses need to begin looking at their website experience as a whole, rather than simply one part of it.
If you take a look at a dictionary,’holistic’ is defined as ‘the idea that the whole is more than merely the sum of its parts, in theory or practice’.
So, when we talk about a holistic approach to SEO, it’s actually very simple – it basically means altering your marketing strategy so that it looks at the entire user experience as a whole – from website design to social media – how easy your site is to navigate and find information, to how relevant your content and what you share online is.
On-page optimisation + off-page optimisation + technical optimisation = great Holistic SEO!
How can a holistic SEO approach help me?
As search engine algorithms change so rapidly, it can often feel like a major struggle just to keep up, let alone create content, put it out there and promote it. Taking a holistic SEO approach to your marketing and ranking can protect your business against the barrage of ever-changing online tactics. By focusing on, and fully optimising, the user’s experience (UX) on our site, your SEO rankings will significantly improve. This is because, when you have or share relevant an interesting content:
- Your bounce rate will lower as people will spend more time on your site.
- You will have more repeat customers if your information, products or services are useful.
- People will engage more with your site – meaning more social shares!
Holistic SEO serves BOTH search engines and users – but with MORE emphasis on users.
HOLISTIC SEO VS TRADITIONAL SEO
Holistic SEO in a nutshell:
Puts the customer and their needs first!
Traditional SEO in a nutshell:
Puts the business and their needs above the customers!
When it comes to a holistic approach amazing content, as always, is key!
Content is king, SEO is dead – while not, strictly, true the sentiment still stands – GREAT CONTENT IS HOW YOU ENGAGE CUSTOMERS!
We know we keep banging on about it, but it really is the root of online success. With all major search engines now placing greater focus on user experience and ranking your site based on whether or not it delivers the best results for your searchers or visitors, creating quality content is now more important than ever before! If your content has stayed the same for the past few years, it’s crucial that you update it – it, ultimately, demonstrates that you’re relevant, not just to search engines but to your customers as well. Make sure that each and every page of your site is valuable to your visitors – only then will you have truly optimised their user experience.
Remember not to let your technical SEO get forgotten!
Ultimately, SEO is more than just links and keywords! However, while offering users a great experience is the key to making sure you’re reaping the benefits of your marketing strategy – increased sales, repeat customers and better rankings, for example – marketers still need to be conscious of the fact that their technical SEO will still require some attention. To rank highly, and ensure your SEO is optimised to its full potential, the same rules apply, despite adopting your approach to a more holistic way of thinking:
- Content still needs to be unique, and regularly updated to keep in favour with Google bots.
- Meta tags and descriptions still need to be optimised with your keywords to allow search engines to crawl your site.
- Ensure your site is fully responsive across all devices.
SEO Yorkshire can help your business to grow online!
Are you looking to be found online, but don’t quite know where to begin? We can help! We are a leading Yorkshire based SEO Agency, passionate about all things digital and looking to make sure that your business attracts the right customers at the right time? Our services include:
- Content Creation
- Website Design
- Technical SEO
- Link Building
- Account Management
- Social Media Services
- Video Production and Marketing
So, if you’re looking for expert digital marketing services provided by a friendly and down to earth team, get in contact with us today!