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Google My Business Page Optimisation For Top Rankings!

Local SEO is a hot topic in the world of digital marketing. It’s more important than ever to optimise your ecommerce site to ensure you dominate for local search results. These keywords aren’t that competitive so it’s so easy to clinch that top spot. Most seasoned SEO professionals know the first step is to create a Google My Business page.

And, with good reason. Google My Business (GMB) is a totally free online platform that allows business owners to leverage their local listings to capture maximum visitors and sales online. Claiming your Google My Business page can lead to an uplift in your organic rankings as well as appearing in the Google’s Local Pack, Google Maps and Local Finder. Optimising for this listing can also include featuring your phone number, business address, working hours, images and reviews.

Many business owners have a Google My Business listing but neglect to optimise it for search engines. There are a variety of features you can use to optimise your Google My Business page and several reasons you should check in frequently to ensure you never miss a trick. Want to know more? We have created the ultimate guide to optimising your Google My Business page in 2018. Here’s what our experts have to say:

Complete your Google My Business

The first step is setting up your profile by answering the questions specified. This is a relatively simple step that requires some necessary information about your business. If you have previously listed citations online, ensure your GMB listing features the same information – in the same order. This is essential if you ever hope to rank for local search terms or appear in the Google’s Map Box. You should also check in on a regular basis to ensure your listing hasn’t changed. Always remember that people can leave reviews and answer questions about your business. Have you received a negative review that could harm your reputation and rankings? If so, it’s a good idea to leave a message in response reassuring people about the quality of your service.

Now some businesses have the concern that competitors with malicious intent could be damaging your listing for personal gain. Google’s philosophy is, however, that more user-generated content gives your business a complete profile that stands out online. With this in mind, don’t forget to check in on a regular basis – and whatever you do, don’t be tempted to return the favour to your competitors. It’s a vicious circle.

Update Google My Business Posts

So, now you have a Google My Business page it’s time to optimise that with some creative content. Think about the posting option as a social media profile. You can share regular updates with searchers to ensure they have the most accurate representation of your business possible. At a basic level, it’s pretty simple. But you can have fun with your posts to make them as attractive as possible. You can include an image, call to actions and even a link to another webpage or blog post. Here are just some post ideas:

1) Is your latest blog post optimised to perfection? Add a short description of the blog and share it on your Google My Business page.

2) Hosting an event or public appearance? Set up a link to a post with a date and time.

3) Are the holidays coming up? Spread a little holiday joy that shows your brand personality.

4) Got a new line of products available? Share a link to these pages with a strong call to action like ‘Buy Here.’

Posts are a great way to optimise your Google My Business page with great content that promotes your brand. Be clever with your content; do some keyword research around your industry. What are your potential customers searching for? Do they want to see visual content? Are they asking questions about products? It comes down to your audience and what they want to see online.

Encourage Customer Reviews

We’ve touched on customer reviews in the above section. However, what you might not have considered is the impact of positive customer reviews. A negative review should be acted on instantly to ensure you never miss an opportunity to win more business. In contrast, a positive review allows you to stand out in a sea of search results. Additionally, customer reviews can be used to impact your organic rankings, credibility and trust. Here are some recent statistics:

1) Responding to reviews is essential as 30% of customers named this as the key reason to enquire.

2) 85% of customers trust online reviews more than a personal recommendation.

3) 97% of local customers read online reviews to make a purchase decision in 2017.

4) 49% of customers need at least a four-star review before they can trust a business.

If you follow Google’s guidelines, you can ask your customers for a review without harming your rankings. This only becomes a problem if it appears that you are manipulating Google’s algorithm for the benefit of your business. You should never, for example, offer payment or a reward in exchange for a positive Google review. It’s also a bad idea to ask your private connections (friends and family members) to leave a review. Google was not born yesterday, and you will certainly not be rewarded.

Add a business description and services

Google has updated its business listings to ensure you have every opportunity to promote your business. Well, honestly, it’s probably got more to do with Google’s need to provide more accurate search results. But, it’s also a great chance to boost your business. What categories do you have listed? Think of these categories as keywords that should be included in your content. Update your Google My Business page with services and/or products that you would like to promote.

You can also update the description section to include a short business overview. Google values quality content which is reflected in the average first-page result containing 1,800 words. Take every opportunity to optimise your Google My Business page with keywords you want to rank for online.

Encourage Customer Reviews

Google My Business page for SEO Yorkshire

We’ve touched on customer reviews in the above section. However, what you might not have considered is the impact of positive customer reviews. A negative review should be acted on instantly to ensure you never miss an opportunity to win more business. In contrast, a positive review allows you to stand out in a sea of search results. Additionally, customer reviews can be used to impact your organic rankings, credibility and trust. Here are some recent statistics:

1) Responding to reviews is essential as 30% of customers named this as the key reason to enquire.

2) 85% of customers trust online reviews more than a personal recommendation.

3) 97% of local customers read online reviews to make a purchase decision in 2017.

4) 49% of customers need at least a four-star review before they can trust a business.

If you follow Google’s guidelines, you can ask your customers for a review without harming your rankings. This only becomes a problem if it appears that you are manipulating Google’s algorithm for the benefit of your business. You should never, for example, offer payment or a reward in exchange for a positive Google review. It’s also a bad idea to ask your private connections (friends and family members) to leave a review. Google was not born yesterday, and you will certainly not be rewarded.

Add a business description and services

Google has updated its business listings to ensure you have every opportunity to promote your business. Well, honestly, it’s probably got more to do with Google’s need to provide more accurate search results. But, it’s also a great chance to boost your business. What categories do you have listed? Think of these categories as keywords that should be included in your content. Update your Google My Business page with services and/or products that you would like to promote.

You can also update the description section to include a short business overview. Google values quality content which is reflected in the average first-page result containing 1,800 words. Take every opportunity to optimise your Google My Business page with keywords you want to rank for online.

Get the most out of your Google My Business page!

Hopefully, you found this article interesting and can now set up your Google My Business page with ease. If you have any further questions about Google My Business and would like to speak to a professional, we’d be happy to help. Give our friendly SEO experts a call on 01226 720 756 and start to see results online.