Your company blog gives you the opportunity to communicate with your customers and share your expertise, advice, deals, and events.
There’s no doubt about the importance of blogging either.
To name just a few: (source: https://writtent.com/blog/top-blogging-statistics-45-reasons-to-blog/)
- 92% of companies who blog multiple times per day have acquired a customer from their blog
- B2B marketers who use blogs generate 67% more leads than those that do not.
- 81% of companies consider their blogs “useful,” “important,” or “critical”.
The problem is it can be difficult to continue coming up with content ideas, especially after months, or years, running a blog.
Many businesses find it useful to stockpile ideas and then schedule them for the next three months, however, some blogs are reactive and are best written ASAP.
So where do you start with blog titles?
Well, there are a heap of great websites out there to get you started – here are some of the most popular ones recommended by Moz:
- HubSpot’s Blog Topic Generator
- Impact’s BlogAbout Title Generator
- Portent’s Content Idea Generator
- Linkbait Generator
Or, you can build your content around different types of blogs – be it ‘how to’, ‘lists’, ‘infographics’ etc.
Try going through all the different types of blogs in this brilliant blog post from Optin Monster to get started.
It’s also always useful to get a colleague to help you throw some ideas around. Ideally, you could schedule a regular brainstorming session with your staff in order to get a bulk of fresh content ideas for the blog.
It might be a good exercise to see if anyone wants to help contribute, rather than one person writing every blog. This will help to keep your content fresh and interesting.
If you’re looking for an SEO company with expert content writers then give SEO Yorkshire a call on 01226 720756.