Facebook Live Video: what you need to know to grow your business

  • Facebook Live Video

Facebook Live is the future of business.

If you use any form of social media, chances are you’ve seen the Facebook Live Video feature – which allows users to live stream to their friends or followers online. While it’s great for sharing your day with friends or family, many users don’t think to use it for business purposes, however, with brands continuously searching for ways to engage with their audiences quickly and effectively, by ignoring the impact of Facebook Live you may be missing a trick.

Can it truly work for your business? While the age of instant videos, such as Snapchat and Instagram stories, may appeal hugely to millennial audiences, it’s fair to say that businesses can appear hesitant when approaching the idea of streaming videos. However, there’s no need to panic! Don’t disregard instant content just yet  -take a look at our top ways on how to integrate Facebook Live into your marketing strategy, and how it can benefit your business or brand.

Show behind the scenes of your business

There’s nothing that attracts customers more by showing the human side of your business. Personally connecting with your audience helps to build new levels of trust with your brand as customers can see who they’re purchasing from or communication with, along with them being able to interact with your company in real-time. This creates a better relationship between you, as consumers feel more connected to you and your brand which, in turn, should help ensure customer loyalty and retention. Similarly, if you have great employees, an amazing office or a super fun way of doing things – share it! Customers want to know how you come up with your ideas and where, and who works for you. Get your staff involved in your Facebook Live videos – whether it’s quick snippets of them working or explaining a project, or introducing their roles and responsibilities, consumers will always be interested in the human faces behind your brand.

Engage customers with a Q&A video

Question and Answer videos are a great way to connect directly with your customers. Facebook Live Video Q&A can be utilised in a number of different ways – you may like to decide which questions to answer prior to starting the video, or open up the comments sections for consumers to ask questions in real time for you to answer. These videos are useful in promoting your business, as they provide answers to some of the most frequently asked questions you might receive and give you the option to demonstrate, where applicable, how your product or service works. No matter wah type of business you run, Q&A answers are invaluable in showing your customers that your company really cares about solving common problems. Additionally, as Facebook Live videos can be saved, your business will have a piece of material that your employees and customers can refer back to should they require the answers at another time.

It allows you to reach a larger audience

Facebook Live Video Business

Did you know that  Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? (Source)

With 45% of people watching more than an hour of Facebook or YouTube videos a week, a video has the ability to put your brand in front of a huge number of consumers due to viewability, immediate interaction, and the fact that consumers can instantly comment their views or ask questions – video content is much more appealing and easier to digest.  This means that, by incorporating Facebook Live Video into your marketing, no matter how unsure you are of its impact or success, will entice more views than a standard post.

It can help to save you time and money

No matter the success of your brand or business, all companies look to save money where they can and, with the rise of video, it’s difficult to keep costs low while still providing aesthetically pleasing, professional-looking videos that will engage your audience. With live video streaming, this changes.

Facebook Live allows you to connect with your customers at the touch of a button – no spending hours agonising over fonts, cutaways or edits, meaning that you’re saving time and money when using Facebook Live as part of your marketing. Additionally, users enjoy the unedited and relaxed feeling that goes hand in hand with live streaming, meaning you won’t need to invest in any costly equipment to increase your following, rather you can simply set your smartphone up and go. It’s worth bearing in mind that, while Facebook Live is great for regular updates and other such content, it shouldn’t be used for major releases or company news.

Our top Facebook Live tips:

  1. Planning is key: while it’s important that your video retains a degree of personality, make sure you have a vague plan before you start to maintain professionalism – remember, it’s live so there are no retakes!
  2. Keep true to your brand values: even if creating visual content doesn’t come entirely naturally to you, the most important thing to remember is to stay true to your brand values – if you market yourselves as a fun, outgoing, up-to-date company, try and reflect this in your video. After all, rust and credibility are key in business!
  3. Always end with a call-to-action: the whole point of Facebook Video for businesses is to increase exposure for your brand. Make sure you end all videos with a call-to-action – whether this is a link to your other social media pages or reminding them to subscribe to your newsletter, ensure you’re maximising on the leads you may have converted through your live stream.
  4. Consider your video setting and quality: Facebook Live is great for injecting authenticity and life into your brand, however, make sure the camera you’re filming from is high quality, and that your viewers can hear you throughout. Also, try filming in a space that is representative of your brand, rather than a dingy corridor.

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