It will come as no surprise, but we love SEO! We love talking about SEO and creating bespoke digital strategies for our clients. Non-SEO folk are generally very nice people. They may not understand the inner workings of the online market but will nod and smile along with you. These people are the hardest to get on board when looking to increase their online rankings.
There is so much SEO-lark to get your head around, so we don’t blame you for getting a little overwhelmed. Even our industry leading experts, who stay on top of the latest algorithm updates, have unanswered questions.
“We should optimise our website with keywords?”
“But wait, I heard you shouldn’t use too many of them…?”
Google just can’t make up its mind up, which doesn’t help matters. If the most used search engine in the world can’t identify the best SEO practice, do we really stand a chance? The simple answer is, yes. If you continue to follow the latest digital marketing blogs (you found us, so great start), update your website and invest in a proven marketing agency, then you’re on to a winner.
Here are some of the most common SEO myths debunked:
1) SEO doesn’t work
Did you know that over 80% of customers start their shopping online before purchase? That shouldn’t come as a surprise as the popularity of search is never ending and will only continue to grow as people have access to the internet on mobiles, tablets and other devices.
Sadly, many business owners have taken on the mysterious world of online marketing unequipped for the journey ahead. You may think you know everything there is to know about SEO, but there is so much information to condense. It’s not all keywords and content marketing. You need to know how to code your website, consider link building, social media and paid advertising… and that’s just the start.
Perhaps the most painful myths are those that stem from those seeking quick and easy wins with little effort. In most cases, SEO requires real effort and expertise from a professional digital team.
2) Google will figure it out…
No, no it won’t! The temptation of many webmasters to put live as many URL’s as possible – sometimes thousands – and pray that Google will magically put them in front of the most valuable users. That is not SEO; it’s an expectation that Google will know exactly what you want to achieve.
Google may be smart, but it’s not magic.
Every page that is delivered to search engines should be unique, valuable and contain subtle hints to help them order your content in priority above billions of others. Without using the right keywords in URL’s, metadata and onsite content, you can wave goodbye to the top spot on Google.
3) We did SEO, once!
Well done, give yourself a pat on the back! I’m afraid it takes far more than setting up and site and posting your content to get found online. SEO is forever evolving and with changing algorithms comes a change of optimisation. It’s sad to see once great sites drop because such little effort is applied. Maintaining your standards online is important because…
– The competition is moving ahead of you
– Link generation
– Outdated content
– SEO algorithm updates
If you fail to maintain SEO for your website, then you will undoubtedly fall short of your competitors and lose business. It’s a no-brainer!
4) Link building is dangerous
Many people stay well clear of link building because they have inside knowledge from a source with a failed outreach strategy. Link building is a tricky business and needs to be carried out with careful planning and precision. Nothing has changed in the fact that link authority is still one of the main ranking factors. Or that white-hat link building is legitimate and has been proven successful.
Building links naturally, and attracting links back to your website is an essential part of your online marketing strategy. Don’t know where to start? Read about it here.
5) Social media doesn’t affect SEO
Are you serious? Debunking this myth could take an entire blog post, but we’ll get to the point.
“Google says they don’t rank websites based on likes and shares on Facebook or Twitter,” you say.
We say that it may be true that Google does not use metrics such shares, likes and followers in its search rankings. A strong social media presence will, however, put your content in front of the right groups of people, increasing visits, engagements and searches for your website. These factors can significantly boost your SEO efforts.
Still think SEO is a thing of the past? Didn’t think so! If you’re looking for more information on SEO or would like to set up optimisation for your website, get in touch here.