Get to grips with Google AdWords

PPC|

We often talk about the importance of SEO to your business, but PPC advertising through Google AdWords can also offer a great return on investment. Google AdWords allows you to display ads on Google's search engine for key phrases associated with your business. For example, if you are a plumber in South Yorkshire then you [...]

SEO vs PPC

PPC, SEO|

SEO vs PPC What is SEO and PPC? SEO and PPC can both fall under the umbrella of search engine marketing. This article focuses on the Google search engine as it has by far the greatest proportion of the search market. First and fore most it is important to understand what [...]