What is ‘Ghost Spam’ in Google Analytics

Google Analytics|

Have you ever taken a good look at your referral traffic in Google Analytics? Often users glance at the monthly traffic overview, check out their organic rankings and goal completions - but what about referrals? Chances are if you've never looked into referral spam, then you have some. The red flags are referrals from social [...]

How to set up goals in Google Analytics

Google Analytics|

If you have Google Analytics, it's definitely worth setting up goals so that you can track the success of your online marketing. So firstly, what is a goal and how does it work? Google offers the following explanation: Goals are configured at the view level. Goals can be applied to specific pages or screens your [...]

Get to grips with Google Analytics

Google Analytics, SEO|

If you're responsible for looking after your company's website then you'll want to get to grips with Google Analytics. Google Analytics provides free data on how many people visit your site, how long they spend on your site, what pages they visited, and much, much more. For example, you can set up conversion tracking to record [...]