Why you should invest in SEO for your business

SEO|

If you're looking to improve the online visibility of your business, then you need to invest in SEO. The fact is that one of the first places a potential customer will land to look for a service or product is Google (or another search engine). If your company doesn't appear on the first page for whatever [...]

When to Post on Social Media

Social Media|

Often business owners wonder when is the best time to post on their social media accounts. By 'best time', they mean at what time will the posts reach the most people. Of course, each industry and platform are different but there are some best practices for social media timing. Also, it is often not enough [...]

Two Internet Marketing Tips

Internet Marketing Tips|

If you're completely new to internet marketing and have no idea what it entails, then check out these tips to get you started. Internet (or digital) marketing is "an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, and display advertising" In other [...]

What is ‘Ghost Spam’ in Google Analytics

Google Analytics|

Have you ever taken a good look at your referral traffic in Google Analytics? Often users glance at the monthly traffic overview, check out their organic rankings and goal completions - but what about referrals? Chances are if you've never looked into referral spam, then you have some. The red flags are referrals from social [...]

Why SEO is necessary

SEO|

It's no secret that SEO has a controversial past which has led to some scepticism about the whole practice. Indeed, in the early days of the internet, it was easy to game the search engines with questionable methods including white text and link farms. However, SEO has come a long way. The search engines are [...]

5 Kinds of Social Media Posts

Social Media|

A good social media page doesn't rely on just one type of post, it uses a variety. If you approach your social media management with creativity then you'll find there are a plethora of different things you can do. Below are five different ideas to get you started. Special Offer Social Media is designed to [...]

What VR means for SEO

SEO|

VR is undoubtedly one of the fastest growing pieces of tech around. Virtual Reality headsets are selling like proverbial hotcakes - with over 12 million sold in 2016. Google has been proactive in the VR movement, rolling out the incredibly affordable Google Cardboard (5 million sold so far) and Google Daydream. Google Daydream according to [...]

SEO in 2017: The year of mobile first indexing?

Mobile SEO|

2015 set a new precedent for SEO as mobile searches surpassed desktop for the first time ever. And, the mobile trend shows no signs of stopping. Indeed, in late 2016 Google announced the 'mobile first index', which reveals how much they value mobile search going forward. But, what is the index? Well, Search Engine Round Table provided a [...]

Why an SEO agency?

SEO|

If you're deciding between taking charge of your own SEO or hiring an SEO agency, then here are some arguments for the latter. Oftentimes, companies believe they can save cost by taking care of their SEO and marketing in-house. Whilst this is not a bad idea, it can be detrimental if the staff are untrained, [...]

Search in 2017

SEO|

As 2016 nears an end, we can look forward to search trends in the new year - not before we indulge in Christmas roasts and yuletide celebrations, though. Search is constantly evolving, algorithms are being updated and the search engines are expanding. But what sort of changes can we expect in 2017? Speech will advance [...]

Christmas SEO for online retailers

SEO|

The holiday period is full of opportunity for online retailers, as millions of consumers scramble to get their loved ones gifts (sometimes a little late). Online retailers need to position themselves to rank for seasonal search terms. They can do this by creating unique landing pages, writing festive blogs, and social media promotion. From October new search [...]