The content on your web pages is a crucial factor in determining your online rankings.
A quick search of the web will bring up countless articles on how content is vital to your SEO, and it’s no exaggeration.
There are certain rules of thumbs to follow when it comes to your content. Obviously, you want the content to be well-written, clear, and relevant to your audience.
Each page should have a decent word count too, but there’s no golden number as it may not always be necessary to write 1,000 words on a page.
Here are 3 tools that can help improve your on-site content:
Duplicate content can be detrimental to your rankings, and in extreme cases can even lead to Google penalising your site.
Copyscape allows you to search for copies of your page across the web, so that if someone has previously copied a large chunk of text for your site – you can make sure it is fully unique.
Hemingway is a great website for content editing. The interface highlights any sentences that are hard to read, or include unnecessary language.
It also displays a reading score so you can see how concise and clear your content is.
This is useful because good content should be easy to understand and well-written. Get used to copying your blog texts into this app before you post them to improve your readability.
Many webmasters are familiar with Google Analytics but there’s a lot more information it can offer outside of monthly traffic.
Within Analytics you can review your individual pages and blog posts – look for their bounce rate, time on page, and number of visitors.
From this you can work out whether a certain page is performing well, or under-performing, and then look to improve the content to change this.
A high bounce rate will indicate that visitors are not engaged by the page, as will as low time on page. If a blog post has hugely outperformed other blog posts then look to see how this can be replicated in future articles.