If you’re completely new to internet marketing and have no idea what it entails, then check out these tips to get you started.
Internet (or digital) marketing is “an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, and display advertising”
In other words, it’s marketing via a digital medium.
When this is applied to a company it refers to the process of improving the visibility of a brand online. Which as a result leads to more sales, enquiries or whatever business goal you have set.
Digital marketing starts with your website, so before anything else make sure you have a well-built, easy to navigate and quality website.
Once you have your website sorted, here are two quick tips to give you a start in internet marketing;
Content is ‘king’
In order to determine your ranking on Google or other search engines, advanced bots crawl your websites and gather an understanding of what your business does.
Therefore, when a search comes in for something you offer, Google will include your brand.
If you offer something very unique, for example, you sell Antique postcards in Yorkshire, then you are very likely to appear highly for a search of ‘antique postcards Yorkshire’. However, if the search is more general, ‘postcards UK’, then you will have to compete with much more websites.
SEO (search engine optimisation) is, therefore, aiming to make your company visible for the most relevant and popular searches in your industry.
But, where does content come into this?
Well, the bots that crawl your sites cannot read images, so content is crucial to signalling to the search engines what your business offers.
Create quality and detailed pages on each of your services, write informative blogs, and you’ll perform much better in the long run.
Leverage social media
Digital marketing is not limited to achieving a good ranking on a search engine.
Whilst this is hugely important, you can also raise your online visibility through social media.
Use social media to gain an engaged audience and boost your traffic with creative posts.
Look at companies like Innocent and Paddy Power to see two very different styles, but ones that work very effectively in increasing the profile of their brand.