Are you seeking higher rankings and more traffic to your site? Link building is the key!
Successful digital marketing is hard to master – optimise your SEO, create compelling content, build a winning website, engage with your followers on social media, send captivating emails – and that’s just the start. But, it all seems relatively easy, right? WRONG! Trying to market your business to attract the right visitors is not a simple task.
There is a right and a wrong way to build links to your site and, with so many ‘bad’ methods that search engines don’t accept, it’s often hard to know where to begin. White hat SEO techniques – such as natural link building, (earning rather than purchasing links) increases the long-term viability of your site, while black-hat SEO, using manipulative tactics to obtain links, could result in your site being banned from all search results.
Bottom line? If you want more search engine traffic, link building is a must.
Not sure where to begin? We’ve got you covered.
What is link building and why does it matter?
In simple terms, link building is the process of gaining links from other sites to your own. A link (or hyperlink) allows users to navigate between different pages on the internet. It helps to form relationships between pages and allows you to rank in the SERP’s. This is because it’s through links that Google discovers your site. Search engines use the links to crawl through the individual pages on your site, and throughout the web itself, and will rank your site’s overall authority based on the quality of links pointing back to your website.
The key to successful longterm rankings is to build and maintain a strong and organic link building strategy.
What sites should I link to?
When Google bots crawl your site, they are looking, not only for your content and use of relevant keywords but at the number of links pointing to your page from external sites and the quality of them. Every SEO’s objective is to direct quality traffic to your site, and building great links is one of the most important factors. Linking to authoritative sites will have a greater impact on your SERP ranking than, say, a link from a newly erected blog. This is Google has greater trust in sites with a higher domain authority (or DA), meaning that the power of these links is greater.
Think of it in this way: backlinks act like votes – thus the more valuable votes your site has, the more popular it will be. However, high-quality links are much harder to come by. Take a look at our top tips to improve your traffic today!